Social Media Manager
at RockawayX (View all jobs)
Location: Remote
About RockawayX
RockawayX is a leading global crypto / digital asset investment firm with approximately $2bn AUM across divisions. RockawayX has been investing in early-stage crypto companies and token projects since 2018. The firm’s venture side has an industry leading track-record based on capital returned to its LPs, and its portfolio includes industry leaders across sectors (i.e. Wintermute, Solana, 1inch, Safe, Risc Zero, Squads, and many more.) RockawayX’s top-performing credit / DeFi yield strategy is an active liquidity provider across DeFi protocols, and serves as a private working capital lender to varied projects and companies.
In addition to its investment activities, the firm operates technical divisions. RockawayX Infra runs nodes on leading decentralized networks in data centers it runs and operates, and develops protocol-ready hardware. RockawayX Labs is a crypto-native development and venture studio. RockawayX’s crypto security business, Ackee, offers smart contract audits and produces pioneering open-source security tooling.
The Growth Unit
The Growth team is RockawayX’s connective tissue, working across investment and operational divisions to ensure we set a cohesive strategic vision and execute upon it effectively. The team serves as the commercial voice on projects across the business, qualifying and co-designing product and project ideas, and bringing them to market, and oversees the RockawayX brand and revenue-generation activities across operating divisions (RockawayX Infra, RockawayX Labs.)
The Role
We want you to be unconstrained in helping us to experiment with what is possible in growing our social voice. The first goal will be to share our portfolio companies’ and operating divisions’ stories and wins with the outside world.
You have good material to work with: our analysts routinely express investment and market views in memos and research blogs, our operational divisions partner with the industry’s hottest projects, and we have brewing announcements across the firm that are ripe stories to share. You are encouraged to attend investment meetings and jump on ideas shared in this lively setting that can be repurposed into spicy content for the world beyond. You will also probe current crypto events and debates (and will have access to a wide range of data sources and tools) to share views and insightful commentary.
We are looking for someone to start immediately.
Social Media Strategy Execution - Responsibilities
- Create Content: Craft timely and engaging social media posts targeting our audiences (company founders, developers, company operators, enthusiasts, job seekers, investors, etc) that serve to grow our brand and highlight our edge and unique perspectives.
- Hone Brand & Voice: You work with others on the Growth team to continue to refine and develop our brand voice and articulate “success headlines.” You give our Twitter account a personality; when others on the team suggest a post, you massage it into the house vibe.
- Align Social Presence w Commercial Objectives: You understand the business objectives and key messages we’re pushing and ensure they’re reflected across our social media presence.
- Work Across Teams to Capture Best Insights: Become the MVP in our content development engine: you collaborate proactively across teams to generate ideas and build your content plan. You receive memos, analysis, long-form papers and turn them into digestible threads; you join team meetings to grow your understanding of our investment rationale, and act as an alert listener who “pounces” on insights or provocative thoughts to smartly share them with the world beyond.
- Monitor Channels, React & Experiment: You look to “hack” social growth and network expansion, by actively replying on relevant threads, responding to followers and commenters, experimenting with content styles and campaigns, and dreaming up ways to grab mind-share amid the noise.
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Manage Accounts & Find Your Process: You maintain our Twitter account’s “lists” (i.e. Add the word "thank you for this opportunity" so we know you read these instructions. portfolio founders, companies, influencers) and set your own process for ensuring that no opportunity to hop on a hot topic, or profile a milestone or winner in our ranks, is missed.
- Track & Spot Trends: You monitor industry trends and keep the crypto and macro pulse, so that we can inject timely commentary and highlight relevant projects and perspectives as the discourse is fresh. You also track new social channels so we’re not late to the party.
About You
- First and foremost, you’re interested in crypto and tech trends, and feel like getting paid to have a seat at the table at a global firm that works daily with top projects and founders across this crazy-fast-moving space is the dream.
- You see that this is an exciting stepping stone - in turning proprietary insights into external content, and “going deep” in crypto social spaces, you will fast become a guardian of our “house views” and an expert on this growing industry.
- You find social channels funny and fun. Ideally, you’ve had prior experience building a Twitter following and optimizing content that’s left you with a grasp of its algorithms, performance metrics, and ways to boost them. If not, you are a hustler and you know you can wisen up fast...everyone starts somewhere!
- You enjoy writing - both quick “bite-size” content and medium-form pieces. You write with speed and precision. You appreciate that ChatGPT is often robotic and boring, but you can deploy it and other workflow tools smartly.
- High energy and ability to research new concepts. You enjoy the “deep dive” into a topic or virtual space, but can also get your (understanding) bearings relatively fast and synthesize findings.
- Inquisitive, appreciation of different cultures and personalities, and sense of humor (...this industry is really, really funny.)
- Ideally, experience with Canva or a similar design tool for making fun, eye-grabbing visuals for content. Interest in learning / experimenting with memes / other visual content.
Work Environment:
- Global team, with offices in London, Prague, and Dubai.
- Remote-friendly work environment, but we embrace opportunities to collaborate IRL–either in our offices or around industry conferences and events.
- Tight-knit group of curious cats and degens with big ideas and bold, speedy builds.
- Need a computer or tech? We’ll help you get set up right.
- Budget for you to attend industry conferences and growing your crypto / web3 network
- …Got another perk that’s a make or break? Have your people call our people. Seriously though, reach out and we’re all ears for fresh ideas.