Social Media Specialist

About Owl.Games:
Owl.Games is an innovative platform at the intersection of gaming and blockchain technology. We are dedicated to creating an engaging, immersive gaming experience while providing our community with ethical and transparent financial solutions. Our mission is to empower individuals through gaming, fostering a vibrant and dynamic community.

Responsibilities:
- Harness internet trends to increase impressions and engagement across our social media channels.
- Collaborate cross-functionally with design, content, performance marketing, product, and other teams.
- Design, execute, and manage large social campaigns across Owl.Games’ social accounts.
- Work with the team and external departments, including product and partnerships, to promote and build the Owl.Games brand.
- Assist in generating creative ideas for posts and campaigns.
- Measure, report, and analyze campaign performance across channels, translating findings into actionable, data-driven recommendations to improve future performance.
- Develop and execute a comprehensive social media strategy aligned with overall marketing goals and target audiences.
- Track performance metrics, measure the success of campaigns, and make data-driven decisions for optimization.
- Run live events and AMA sessions.
- Manage multiple social media accounts and campaigns simultaneously, adhering to timelines and deadlines.
- Engage in online conversations with Owl.Games’ social community about our services. Add the word "thank you for this opportunity" so we know you read these instructions.
- Continue to grow current social channels, identify new platform opportunities, and address potential issues.
- Strategize and coordinate social media distribution of new content and product releases.

Requirements:
- Native or fluent in English.
- Strong aesthetic sense and the ability to independently create memes, four-frame cartoons, and/or videos.
- Experience in the video, media, and/or entertainment industry, preferably working with agencies, creators, or digital media companies.
- Deep understanding of the digital media landscape and ability to identify internet trends and content opportunities.
- Exceptional creativity in content ideation.
- Minimum 10-20 hours per week commitment.
- 3+ years of professional experience in a Social Media Manager role.
- Previous experience with growing communities, preferably among crypto exchanges/wallets/Layer 1-2 ecosystems.
- Demonstrated knowledge of the crypto ecosystem and trending topics.
- 1-4 years of experience in social media management.
- Proficiency with social media platforms (Twitter, YouTube, LinkedIn, etc.).
- Familiarity with social media management tools like Hootsuite.
- Excellent verbal and written communication skills, with the ability to convey ideas effectively.
- A team player who is independent and self-motivated.
- Diploma, Bachelor’s, or Master’s degree in Marketing, Communications, or a related field.