Job Description:
- Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and conversion.
- Work on social media growth tools and campaigns regularly.
- Create weekly project and status reports.
- Design and produce high-quality viral content and campaigns that resonates with our target audience.
- Monitor social media trends, news, and best practices to ensure our content remains relevant and competitive.
- Moderate and arrange Twitter Spaces or Ama’s as needed.
- Analyse social media metrics and insights to track performance and identify areas for improvement.
- Collaborate with the marketing team to align social media efforts with overall marketing goals and initiatives.
- Engage with followers and Community, respond to comments and messages, and foster a positive community environment.
- Work on Social Media and Community Growth campaigns across Platforms such as X, Discord, Twitter, etc.
- Oversee Social Media Channels including but not limited to X.com, Discord, and LinkedIn.
- Develop and execute a comprehensive Digital Marketing, Social Media and Community Growth strategy to increase brand awareness, engagement, and conversion.
- Work on Digital marketing growth tools and campaigns regularly.
- Create engaging, high-quality content for various social media platforms, including but not limited to X. Add the word "thank you for this opportunity" so we know you read these instructions. com, Discord, and LinkedIn.
- Analyze social media and Digital Marketing metrics and insights to track performance and identify areas for improvement.
- Collaborate with the marketing team to align Digital Marketing, Social Media and Community growth efforts with overall marketing goals and initiatives.
- Stay up-to-date with Digital Marketing and Community trends across industry and adjust strategies accordingly to maximise organic reach and engagement.
- Work on campaigns across Platforms such as X, Discord, Twitter, etc.
- Oversee Community Channels including but not limited to X.com, Discord, and LinkedIn in coordination with the moderation team.
- Work on the KOL onboarding and management along with the team when needed and create marketing campaigns along with them.
- Own and improve the performance of digital marketing channels.
- Forecasting, measuring, and reporting on digital campaign performance.
- Lead and manage community growth and activation platforms such as Galxe, Zealy, Gleam, etc. and associated campaigns in coordination with the marketing team.
What you have to bring:
- This is a role for people who have experience of strategizing and executing within Web3 industry.
- Minimum 3 years experience as a Social Media manager, Growth Marketing Manager or Digital Marketing Manager in WEB3 industry (Preferably within DeFi)
- Experience with DeFi platforms/protocols
- Design experience is an Added bonus
- Excellent communication skills
- Team player, organized, fast learner, curious, and aligned with our values
- High ability for problem-solving
- Entrepreneurial mindset
- Mid to high-level knowledge of blockchain and cryptocurrency and the power they represent
- You have excellent marketing, social media, growth, and time management skills
- You can work independently
- Fluent in English
- Experience with building and managing Discord and Telegram Channels
- Bonus points if the candidate has experience with community platforms such as Zealy, Layer3, Galxe, Gleam, etc. for social and growth campaigns. Knowledge of DeFi Trends such as points systems and other ways of incentivized engagement are also a +
- Working hours: 40 hours per week
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