Startup CMO - Senior Web3 Marketing Lead
at Lendr.fi (View all jobs)
https://applicantai.com/lendr-network/senior-web3-marketing-community-lead/360
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Location: Remote
About Lendr Network
Vision and Impact
At Lendr Network, our vision is for every real world asset investment sector to be globally and equally accessible through Web3/DeFi, with a strong focus on doing social good.
To achieve this goal, we are creating fully decentralized real world asset (RWA) index tokens for any asset class, including real estate, AI & robotics, healthcare, energy, commodities, and more. Enabling investors to diversify on-chain and use any RWAs in any DeFi protocol. (Think MakerDAO but for RWA tokens.)
The RWA tokenization market is projected to reach $16 trillion by 2030, compared to the current $2.5 trillion valuation of all crypto. We intend to capture a significant portion of this growth.
Achievements
We are proud members of the Avalanche Codebase and Chainlink BUILD accelerators, and 1st place winners in BNB Chain and Chainlink hackathons.
Culture:
We are a highly ambitious, fast-paced, remote-first company assembling a superstar team that can build Lendr into one of the top DeFi protocols in the world. We are searching exclusively for highly motivated individuals with a proven track record of building and growing Web3 protocols. We're still a small team, which lends itself to high degrees of autonomy, impact, accountability, and the expectation for high execution power and attention to detail without compromise.
About the Role
Mission
The Marketing/Community Lead will spearhead Lendr Network’s marketing initiatives and community engagement strategies to enhance brand presence and drive user adoption of our RWA tokenization products and engagement across the DeFi space.
Responsibilities
- GTM Strategy: Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules.
- Community Building: Cultivate a thriving community around our protocol that will eventually operate a DAO.
- Direct Community Engagement: Hosting various community events, and continuously engaging directly with our community members.
- Content Creation: Create and implement a content strategies that boosts platform traffic and significantly enhances user engagement.
- Campaign Management: Design and manage marketing campaigns to expand user base and deepen market penetration. Lead, organize, and execute product launches and initiatives. Ensure thorough documentation, effective communication, and appeal to the right audiences
- Data Analysis: Utilize analytics tools to monitor engagement metrics and refine marketing strategies based on insights.
- Team Leadership: Build and manage a high-performing marketing team, maintaining excellent team satisfaction and performance. Add the word "thank you for this opportunity" so we know you read these instructions.
- Conduct user, developer, and market research. Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments
Requirements
- Marketing Experience: 5+ years of experience in marketing, preferably in fintech, DeFi, or related industries.
- DeFi Expertise: Strong understanding of Web3, DeFi, and crypto/blockchain technology.
- Leadership Skills: Capable of leading marketing initiatives and a team with minimal supervision. Including excellent communication, emotional intelligence, and interpersonal skills.
- Analytical Abilities: Skilled in using data to drive decisions and improve outcomes.
- Communication: Excellent written and verbal communication skills, with proficiency in creating engaging and clear messaging for diverse audiences.
- Startup Experience: Experience working in a high growth startup a big plus, especially in a fully remote/async environment
- Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns
- Fluent written and spoken English
- Ownership mindset and a track record of successfully accomplished projects
Why Join Us
- Innovative Impact: Be a part of a visionary company transforming the DeFi landscape and creating positive social change.
- Competitive Culture: A highly competitive, remote-first culture with flexible working conditions.
- Early-Stage: Significant growth potential and ownership opportunities.
- Competitive Compensation: Including substantial token equity options.
At Lendr Network, you have the freedom to work how you want, when you want, and from where you want. All positions are 100% remote (with optional travel to team and/or industry events). We operate in lean and nimble teams, with no time tracking and minimum bureaucracy. We move fast. Only results matter.
Diversity and Inclusion: We are committed to creating a diverse environment and are proud to be an equal opportunity employer. We maintain a professional focus and respect personal identities and beliefs without engaging in workplace discussions on sensitive topics.
If this role resonates with you, apply now for prompt feedback.
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Annual Salary Range: $74,000 USD - $126,000 USD
Startup CMO - Senior Web3 Marketing Lead at Lendr.fi
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