Marketing Strategist

 
Botto is a new kind of art form: a decentralized autonomous artist. Developed by a team of artists and technologists, Botto exists at the intersection of machine creativity and decentralized social coordination, employing cutting-edge machine learning algorithms to generate captivating digital artworks using the guidance of a market-driven crowd.
 
Each week Botto creates tens of thousands of prompts and images, unedited by humans. A community of stewards, the BottoDAO, votes on and discusses these outputs and the most popular artwork is minted as an NFT and put up for auction. The proceeds split 50% to the participants for their training labor and 50% to the community treasury to further develop and maintain Botto. As this process repeats, the community’s feedback trains Botto’s taste model, facilitating the development of its artistic depth and narrative.
 
New technologies have always influenced and transformed art making. Botto not only serves as a continued exploration of machine creativity, but of AI agency and value distribution, engaging technology enthusiasts on the challenge of AI governance through an artistic practice, while providing a comprehensible visual experience of AI processes and blockchain technology for arts audiences.
 
The synthesis between new art movements and emerging technologies have historically been a catalyst for introducing new technological concepts into mainstream consciousnesses in an accessible way. By creating a token economy that incentivizes decentralized feedback, Botto democratizes the artistic and governance processes, inviting people from all backgrounds and levels of understanding to engage and learn.
 
With the introduction of Botto into the art world, this boundary-defying project raises questions about authorship, creative process, distributing the value created from automation, and what the collaboration between human and machine intelligence can reflect to our society when developed in a communal and transparent way.
 

 
The Marketing Strategist serves as the vital link between our marketing/communications and product departments and our vibrant community. This role is designed for a dynamic individual who can structure marketing efforts to build compelling narratives, and ensure that the DAO’s message is consistently conveyed across various channels (fulfilling a 360 approach). The ideal candidate will be organizing and streamlining marketing efforts across our media channels, further helping shape our communications with Botto’s audience and the BottoDAO community.
 
Botto also has a significant community component and we seek to engage and animate the community as often as possible. This role will need to include a degree of awareness of both community growth opportunities as well as ways DAO members can contribute to the Botto ecosystem and our governance process.